For over 30 years now I have been selling firearms and accessories, along with offering advice (hopefully most of it useful!) to both skilled and inexperienced shooters. As a Registered Firearms Dealer I am able to supply the majority of makes of popular sporting rifles, shotguns, telescopic sights, sound moderators, ammunition, reloading components...... and most other items that you might require to go shooting!
Typically I would suggest acquiring a rifle from a well-established manufacturer, with a reputation for solid dependability and out-of-the-box accuracy. Combine this with a popular calibre, and you should find yourself with a good selection from which to choose. With these factors in mind when making your purchase, you should be confident of good ammunition availability and a strong residual value.
However, please don't get the impression that, when it comes to optics, I only sell Swarovski. If there is any other brand of telescopic sight or binocular that I may be able to help you with, please let me know.